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<channel>
	<title>Brendon Lee</title>
	<link>https://brendonlee.com</link>
	<description>Brendon Lee</description>
	<pubDate>Sat, 13 Jan 2024 23:32:44 +0000</pubDate>
	<generator>https://brendonlee.com</generator>
	<language>en</language>
	
		
	<item>
		<title>index</title>
				
		<link>https://brendonlee.com/index</link>

		<pubDate>Sat, 26 Aug 2023 04:27:03 +0000</pubDate>

		<dc:creator>Brendon Lee</dc:creator>

		<guid isPermaLink="true">https://brendonlee.com/index</guid>

		<description>
	

Design

	I’m Brendon Lee, a San Francisco–based brand and packaging designer who creates thoughtful, story-driven design systems. My work blends strategic brand identity with tactile, human-centered packaging that connects emotionally and visually. I believe great design builds trust, shapes experiences, and tells a brand’s story in every detail—from logo to label.
	

	

San Francisco, CA

	︎︎︎ Email︎︎︎ Linkedin
︎︎︎ Resume
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	<item>
		<title>Fountain Wine</title>
				
		<link>https://brendonlee.com/Fountain-Wine</link>

		<pubDate>Fri, 12 Jan 2024 20:13:21 +0000</pubDate>

		<dc:creator>Brendon Lee</dc:creator>

		<guid isPermaLink="true">https://brendonlee.com/Fountain-Wine</guid>

		<description>
	Fountain Wine

	Fountain Wine from Temecula, California, epitomizes timelessness and the allure of the Fountain of Youth. Rooted in craftsmanship and elegance, each bottle represents a blend of traditional winemaking and innovation, inviting you on a journey through the ages. 
	
	Designed at Brendon’s Studio


	
	Brand IdentityPackage DesignLogo


	


&#60;img width="3000" height="2604" width_o="3000" height_o="2604" data-src="https://freight.cargo.site/t/original/i/53ba8763fa98b3679e536a5a7200bb89c1f029913a87804f825c9040e1cae3d0/WEB1.gif" data-mid="201606871" border="0"  src="https://freight.cargo.site/w/1000/i/53ba8763fa98b3679e536a5a7200bb89c1f029913a87804f825c9040e1cae3d0/WEB1.gif" /&#62;
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		<title>Bliss Coffee</title>
				
		<link>https://brendonlee.com/Bliss-Coffee</link>

		<pubDate>Thu, 30 Nov 2023 21:24:38 +0000</pubDate>

		<dc:creator>Brendon Lee</dc:creator>

		<guid isPermaLink="true">https://brendonlee.com/Bliss-Coffee</guid>

		<description>
	Bliss Coffee

	Nestled in the heart of California, is a haven where passion and perfection converge in every cup. More than just a coffee shop, Bliss offers an experience designed for those who appreciate the artistry of finely crafted brews. What sets Bliss apart is their commitment to the journey of beans, meticulously roasting their own in-house selections to capture the unique nuances of each origin. &#38;nbsp;

	
	Designed at Brendon’s Studio


	
	Brand IdentityPackage DesignLogo


	



	&#60;img width="3000" height="4321" width_o="3000" height_o="4321" data-src="https://freight.cargo.site/t/original/i/dea3586eab18afec38390220aaff66c894f417fb19e1ad67795cdc75caab5c60/WEB-1.1.png" data-mid="198431141" border="0"  src="https://freight.cargo.site/w/1000/i/dea3586eab18afec38390220aaff66c894f417fb19e1ad67795cdc75caab5c60/WEB-1.1.png" /&#62;&#60;img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/d7f568bf0ebc51a2af84fbfe2337f031ee6408c649ae1a2fab6d5e70f13a525e/Render_Mockup_3840_2160_2023-12-01.jpg" data-mid="198431378" border="0"  src="https://freight.cargo.site/w/1000/i/d7f568bf0ebc51a2af84fbfe2337f031ee6408c649ae1a2fab6d5e70f13a525e/Render_Mockup_3840_2160_2023-12-01.jpg" /&#62;&#60;img width="5243" height="3495" width_o="5243" height_o="3495" data-src="https://freight.cargo.site/t/original/i/d6c73624416b67445a430480549d5adc76082ece8e65e802f3ca16af2e40a6e7/gregory-hayes-Jmc0PORTQ-A-unsplash.jpg" data-mid="198425946" border="0"  src="https://freight.cargo.site/w/1000/i/d6c73624416b67445a430480549d5adc76082ece8e65e802f3ca16af2e40a6e7/gregory-hayes-Jmc0PORTQ-A-unsplash.jpg" /&#62;&#60;img width="4000" height="3000" width_o="4000" height_o="3000" data-src="https://freight.cargo.site/t/original/i/6090ac18eeaf679bb83fb685d531ba04192721592abb4b63b42a4c867a938081/Render_Mockup_4000_3000_2024-01-05-2.jpg" data-mid="200778049" border="0"  src="https://freight.cargo.site/w/1000/i/6090ac18eeaf679bb83fb685d531ba04192721592abb4b63b42a4c867a938081/Render_Mockup_4000_3000_2024-01-05-2.jpg" /&#62;&#60;img width="4000" height="3000" width_o="4000" height_o="3000" data-src="https://freight.cargo.site/t/original/i/4c14edbc3dd97a0eee6d4a99e55ff24b8baf34580360a2d54eee0f062da762f1/Render_Mockup_4000_3000_2024-01-05-1.jpg" data-mid="200778040" border="0"  src="https://freight.cargo.site/w/1000/i/4c14edbc3dd97a0eee6d4a99e55ff24b8baf34580360a2d54eee0f062da762f1/Render_Mockup_4000_3000_2024-01-05-1.jpg" /&#62;

</description>
		
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	<item>
		<title>Airbnb – Lesbians Who Tech</title>
				
		<link>https://brendonlee.com/Airbnb-Lesbians-Who-Tech</link>

		<pubDate>Fri, 07 Jul 2023 19:33:44 +0000</pubDate>

		<dc:creator>Brendon Lee</dc:creator>

		<guid isPermaLink="true">https://brendonlee.com/Airbnb-Lesbians-Who-Tech</guid>

		<description>
	Airbnb – Lesbians Who Tech

	Lesbians Who Tech is a community and organization that aims to create a supportive and inclusive environment for LGBTQ+ women, non-binary individuals, and allies working in the technology industry.

	
	Designed at 
Macfadden and Thorpe with Kameron AllenCreative Director: Scott Thorpe


	
	Environmental Graphic DesignPrint 
&#60;img width="3000" height="2380" width_o="3000" height_o="2380" data-src="https://freight.cargo.site/t/original/i/83f02a7648aa966578683c871ff1b57045ad59e75467fbf005fc19ef3adcc4dc/LWT1-copy.png" data-mid="188029654" border="0" data-no-zoom src="https://freight.cargo.site/w/1000/i/83f02a7648aa966578683c871ff1b57045ad59e75467fbf005fc19ef3adcc4dc/LWT1-copy.png" /&#62;&#60;img width="3000" height="4420" width_o="3000" height_o="4420" data-src="https://freight.cargo.site/t/original/i/ed2cfecec33d56ebab62b5a280c68dc76b6d6708819899002e0a0fac3af64cfd/LWT1.jpg" data-mid="188029662" border="0" data-no-zoom src="https://freight.cargo.site/w/1000/i/ed2cfecec33d56ebab62b5a280c68dc76b6d6708819899002e0a0fac3af64cfd/LWT1.jpg" /&#62;&#60;img width="3000" height="2173" width_o="3000" height_o="2173" data-src="https://freight.cargo.site/t/original/i/b883b6342d5094c2b674d03edb4757b3623405b08101c69660d2d44fcae161b1/LWT1-copy-2.png" data-mid="188029671" border="0" data-no-zoom src="https://freight.cargo.site/w/1000/i/b883b6342d5094c2b674d03edb4757b3623405b08101c69660d2d44fcae161b1/LWT1-copy-2.png" /&#62;
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</description>
		
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	<item>
		<title>Zooniverse</title>
				
		<link>https://brendonlee.com/Zooniverse</link>

		<pubDate>Fri, 07 Jul 2023 19:33:44 +0000</pubDate>

		<dc:creator>Brendon Lee</dc:creator>

		<guid isPermaLink="true">https://brendonlee.com/Zooniverse</guid>

		<description>
	Zooniverse

	
	This project aimed to rebrand Zooniverse's logo and visual language, aligning them with the organization's evolving goals and missions. Zooniverse's core mission involved engaging a global community of volunteers to contribute to diverse scientific research fields, fostering education, community building, and impactful data analysis while promoting inclusivity and accelerating research outcomes.


	
	Designed at California College of the Arts

	Brand IdentityLogo

	&#60;img width="3000" height="5183" width_o="3000" height_o="5183" data-src="https://freight.cargo.site/t/original/i/46dcdaba5c716f746b5355d33e34a923804c395c0cd2f06aa1a7d0b0bccfa361/Zooniverse-Web1.png" data-mid="187726304" border="0" data-no-zoom src="https://freight.cargo.site/w/1000/i/46dcdaba5c716f746b5355d33e34a923804c395c0cd2f06aa1a7d0b0bccfa361/Zooniverse-Web1.png" /&#62;

	
&#60;img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/ba14c803f38931b84bea351140c001ae67969d0eb653714cc533514da3f9cf36/Logo-B-W.png" data-mid="187728748" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/ba14c803f38931b84bea351140c001ae67969d0eb653714cc533514da3f9cf36/Logo-B-W.png" /&#62;
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&#60;img width="3000" height="3993" width_o="3000" height_o="3993" data-src="https://freight.cargo.site/t/original/i/82ef4d75454e6ec04a4cd163c7775418312503667b5d367d8d97e11c67b02d2a/Zooniverse-Web3.png" data-mid="187734336" border="0" data-no-zoom src="https://freight.cargo.site/w/1000/i/82ef4d75454e6ec04a4cd163c7775418312503667b5d367d8d97e11c67b02d2a/Zooniverse-Web3.png" /&#62;
</description>
		
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	<item>
		<title>Nufu KaoLiang</title>
				
		<link>https://brendonlee.com/Nufu-KaoLiang</link>

		<pubDate>Fri, 07 Jul 2023 19:33:43 +0000</pubDate>

		<dc:creator>Brendon Lee</dc:creator>

		<guid isPermaLink="true">https://brendonlee.com/Nufu-KaoLiang</guid>

		<description>
	NuFu KaoLiang

	The legend of the Drunk Monk JiGong is often associated with the promotion of the consumption of Kaoliang as a symbol of Taiwanese identity and heritage. The story is usually told in a lighthearted and humorous manner, portraying NuFu as a joyful and jovial character who promotes the enjoyment of life through the consumption of the spirit.
	
	
	Designed at California College of the Arts
	Brand IdentityPackage DesignLogo


	

	&#60;img width="3000" height="5170" width_o="3000" height_o="5170" data-src="https://freight.cargo.site/t/original/i/574586627d455793d3b3a3a80906533e8e8bc9dd669399a82179262a443f3c2a/Artboard-174x.png" data-mid="187441390" border="0" data-no-zoom src="https://freight.cargo.site/w/1000/i/574586627d455793d3b3a3a80906533e8e8bc9dd669399a82179262a443f3c2a/Artboard-174x.png" /&#62;

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&#60;img width="3000" height="9000" width_o="3000" height_o="9000" data-src="https://freight.cargo.site/t/original/i/3d8bab5f31969ba7e32dfb09a08b48dda7817339df3ed7cd0196ca78da77bd50/Artboard-174x2.png" data-mid="187439576" border="0" data-no-zoom src="https://freight.cargo.site/w/1000/i/3d8bab5f31969ba7e32dfb09a08b48dda7817339df3ed7cd0196ca78da77bd50/Artboard-174x2.png" /&#62;
</description>
		
	</item>
		
		
	<item>
		<title>Big Bear Memories</title>
				
		<link>https://brendonlee.com/Big-Bear-Memories</link>

		<pubDate>Sat, 13 Jan 2024 23:32:44 +0000</pubDate>

		<dc:creator>Brendon Lee</dc:creator>

		<guid isPermaLink="true">https://brendonlee.com/Big-Bear-Memories</guid>

		<description>
	Big Bear Memories

	Big Bear Memories is a captivating visual narrative that encapsulates the spirit of a remarkable trip to Big Bear in May 2023. The project seamlessly blends striking images with personal anecdotes from friends, creating a unique and immersive experience. Vellum sheets placed between each page serve as a canvas for friends to share their favorite moments, adding an individual touch to the collective adventure.
	
	Designed at Brendon’s Studio


	
	Book DesignCyanotype


	



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</description>
		
	</item>
		
		
	<item>
		<title>CCA Butt Crisis</title>
				
		<link>https://brendonlee.com/CCA-Butt-Crisis</link>

		<pubDate>Sat, 12 Aug 2023 00:40:20 +0000</pubDate>

		<dc:creator>Brendon Lee</dc:creator>

		<guid isPermaLink="true">https://brendonlee.com/CCA-Butt-Crisis</guid>

		<description>
	CCA Butt Crisis

	This project centers around a beloved green space at the intersection of 8th and Hooper St, marred by cigarette litter. Through a series of experiments, the project successfully reshaped cigarette disposal behaviors, documented in a book featuring vivid visuals, anecdotes, and reflections on the journey to keep the space butt free.


	
	Designed at California College of the Arts
	Environmental DesignExperimentalBook Design

	&#60;img width="3000" height="4232" width_o="3000" height_o="4232" data-src="//freight.cargo.site/t/original/i/4a987bb403472e3006b165236338642689ff28e07f1117cd61d9680f290e1dd3/WEB-1.jpg" data-mid="188833279" border="0" style="width: 992.6px; height: 1400.23px; display: none;"&#62;&#60;img width="3000" height="4235" width_o="3000" height_o="4235" data-src="https://freight.cargo.site/t/original/i/9ed578dec1f2fd38d9e62ed68895dc7d377be1d7045f140e22839821d0f6efc0/Web1.1.jpg" data-mid="198380620" border="0"  src="https://freight.cargo.site/w/1000/i/9ed578dec1f2fd38d9e62ed68895dc7d377be1d7045f140e22839821d0f6efc0/Web1.1.jpg" /&#62;
&#60;img width="3000" height="2200" width_o="3000" height_o="2200" data-src="https://freight.cargo.site/t/original/i/ad8a2bb2a3ec0a67efe8bc3da525791f9f521a31aef0f98bceb2b4818d7e703c/Before.jpg" data-mid="189043093" border="0" data-no-zoom src="https://freight.cargo.site/w/1000/i/ad8a2bb2a3ec0a67efe8bc3da525791f9f521a31aef0f98bceb2b4818d7e703c/Before.jpg" /&#62;&#60;img width="3000" height="2200" width_o="3000" height_o="2200" data-src="https://freight.cargo.site/t/original/i/2942b6461614ac9006d4fc5109c1d2e468f072d7ddcaad168ca143371b9b1e4e/Concepts.jpg" data-mid="189043102" border="0" data-no-zoom src="https://freight.cargo.site/w/1000/i/2942b6461614ac9006d4fc5109c1d2e468f072d7ddcaad168ca143371b9b1e4e/Concepts.jpg" /&#62;&#60;img width="3000" height="214" width_o="3000" height_o="214" data-src="https://freight.cargo.site/t/original/i/d143c322389dcf35adc34605f79a9a540a60b93ce129cab53ace1049e65c71c3/Experiments.jpg" data-mid="189043107" border="0" data-no-zoom src="https://freight.cargo.site/w/1000/i/d143c322389dcf35adc34605f79a9a540a60b93ce129cab53ace1049e65c71c3/Experiments.jpg" /&#62;
&#38;nbsp;

&#60;img width="3000" height="2200" width_o="3000" height_o="2200" data-src="https://freight.cargo.site/t/original/i/990511adf88b685e8880984b4b3c470b9ca99127e6cfbd6d933e90c6cbf7f643/Carosel-1.png" data-mid="188829754" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/990511adf88b685e8880984b4b3c470b9ca99127e6cfbd6d933e90c6cbf7f643/Carosel-1.png" /&#62;
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&#60;img width="3000" height="2200" width_o="3000" height_o="2200" data-src="https://freight.cargo.site/t/original/i/652acf1a800c885639a95910f160216080d0126de2be6d6a1031a5072640d505/Carosel-7.png" data-mid="188829760" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/652acf1a800c885639a95910f160216080d0126de2be6d6a1031a5072640d505/Carosel-7.png" /&#62;
&#60;img width="3000" height="2200" width_o="3000" height_o="2200" data-src="https://freight.cargo.site/t/original/i/2f54e39294add3a5b14459088f7ec1029507496e21431c320b54a3256dbbd68b/Carosel-8.png" data-mid="188829761" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/2f54e39294add3a5b14459088f7ec1029507496e21431c320b54a3256dbbd68b/Carosel-8.png" /&#62;
&#60;img width="3000" height="2200" width_o="3000" height_o="2200" data-src="https://freight.cargo.site/t/original/i/b354b6935aa0dff6add9db3727976b38e3b42b9d4f6d59b4a7d098901a80a232/Carosel-9.png" data-mid="188829762" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/b354b6935aa0dff6add9db3727976b38e3b42b9d4f6d59b4a7d098901a80a232/Carosel-9.png" /&#62;


	&#60;img width="3000" height="2682" width_o="3000" height_o="2682" data-src="https://freight.cargo.site/t/original/i/65113413cacca285588e85567b47a4e95ab5d55c8dd858a3538b88f959f020bb/CCAButtCrisis-Web-Portfoliopsd.jpg" data-mid="189043217" border="0" data-no-zoom src="https://freight.cargo.site/w/1000/i/65113413cacca285588e85567b47a4e95ab5d55c8dd858a3538b88f959f020bb/CCAButtCrisis-Web-Portfoliopsd.jpg" /&#62;

	Full PDF here
</description>
		
	</item>
		
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